Solid reasons why an author should create a blog!
I recently had the pleasure of giving a presentation at the writers’ group I attend in Hamilton, Ontario. My topic was, The Benefits of Blogging. Anita, a fellow member, snapped this photo of me as I displayed a picture of my own author’s blog, and described the importance of themes, widgets, and SEO, etc.
Why have a blog?
- One reason to create an author blog is to build a following. If you intend to write a manuscript, whether you choose to self-publish, or contact a publisher, you need to attract followers who will buy your book. Don’t wait until you have completed the manuscript. The day you start that manuscript, is the day you should create a blog. If you post a minimum of twice a week to your blog, by the time your manuscript is ready to publish, you will have attracted followers who know you well, and are curious about your book. Hence, your first sales.
- A blog can be set up in minutes, and be customized to reflect the look you want to present. Text is mostly the primary content; however, there are also blogs that are a combination of pictures, video, and audio. When choosing a blogging site, you need to do your homework to discover which one is the right one for you.
- When you have created a blog, you need to post a minimum of once a week to be sure browsers are reading your blog. Don’t neglect your blog, or you will find your followers neglecting you.
- Include a “follow me” widget on your sidebar. There, people can register their email and be assured of receiving your new posts. Why is this important? To maintain your following and hopefully attract new followers. When people open their email and see you have posted a new segment in your blog, they will automatically view the post. It’s like maintaining a long-distance relationship. Most of your followers you won’t know, and some will live in other countries, so it is up to you to be the dominant “friend” in the relationship and keep them up to date on what’s going on in your life. Your followers will most likely be your first purchasers of your book. So, keep them in your loop.
- A blog is also essential to harvesting readers’ anticipation over your new book. Post a little about the storyline of your book. Offer teasers, a chapter, photos (whether included in the final manuscript or not), and ask for comments, ask your readers to share and click LIKE, and to ask for reviews of your chapter. They might not answer, but they will remember you.
There are so many more reasons why authors’ should blog. Too many to mention here. I will be posting more blogging tips in the future, so return soon. In the meantime, to see my books, take a look at my author page at the following link.